The stats look a bit grim – 81.7% of online travel shoppers abandon their carts.
There are many reasons why people do this. They might have wanted to do more research. Perhaps the final price was too much. Or maybe the checkout process was simply too long and annoying.
The good news is, airlines can convince people to complete their purchases by sending abandoned cart emails.
Let's walk through 6 steps to making a strong abandoned cart email campaign in the infographic below.
Six Steps to Strengthen Your Abandoned Cart Emails
- Create Kickass Content
- Make Sure the Email Works
- Nail Your Timing
- Start Sending Cart Abandonment Emails!
- Review the Results and Keep on Improving
- Let Machine Learning Work for You with Intelligent Recommendations
You can download the infographic as a PDF file. If you want an in-depth look at the state of abandoned cart emails in the airline industry, check out our 3-part series: