A few months ago we published two articles about the relationship between marketing and revenue management teams in airlines. We wanted to make a snack-sized version, so this time we created an infographic. There's also a more in-depth white paper for those of you who want to check out the details in one place.
When delving into the relationship between marketing and RM, we came across 3 common mistakes that each team makes:
- Working in their own silos.
- Not sharing information correctly.
- Not working towards the same goals.
For a more comprehensive look at the above mistakes and actions, download our white paper How to Optimize the Marketing and Revenue Management Workflow. We lay out the risks of poor collaboration, show specific examples where marketing and RM may face difficulties, and give actionable tips to improve the way the two teams work together.
You can find the original articles here: