We've gone live with our new website to reflect our group brand and bespoke products Yieldr Air and Yieldr Ads.
What you'll notice first is we now have our company purpose front and center: we build software that makes you more efficient by going directly to the consumer. You can learn about our philosophy – including our five truths – on our new About page.
We've implemented a multi-brand strategy to better showcase our products. If you'd like to learn more, I’ve given a comprehensive breakdown of the branding process in my latest blog post.
Within this strategy, you'll notice each product has its own subpage. For our airline product Yieldr Air the biggest change is our revamped pricing model, which is much more transparent. Now you can input your yearly passengers and get an estimate on how much a contract would cost. Much of the other content remains the same. However, we're eager to rehaul our Features page to include more tangible information about our software and more clearly present our available integrations.
This new strategy means we can now display our Yieldr Ads product, which allows advertisers to connect to high-value travel audience segments through automated data activation. We're also looking forward to building this section with a lot more content.
You'll also notice some additional features here on our blog, the biggest of which is search functionality. If you're on the lookout for a specific piece of content, you can now type in the term and see what we have available. Also on the roadmap is a dedicated resources page, which will make it easier for you to find and download all of our infographics, white papers and case studies.
This is just the first iteration and there's plenty more to come. Please give it a look and tell us what you think.