We're happy to announce some exciting new features in the Yieldr platform, just in time for the new year!
1: We launched a machine learning algorithm to recognize the travelers that have a high likelihood to buy a specific ticket. The Yieldr algorithm analyzes the behavior of all your travelers, processing any indicator that will predict interest in specific flights or products.
When activating the recommendation toggle on your Analytics dashboard, these travelers will automatically be added to your segment, increasing your audience size and reach. These segments can be activated via our Yieldr Media Solutions integration.
This is just the first iteration. We’ll be rolling out this feature with more predictive product purchase recommendations including ancillaries, increasing our data set and adding additional activation channels in the near future.
2: MailChimp has been added to our list of integration options, so connect your account and let those emails flow!
3: You can now search by origin and destination on the routes page.
4: Tables can now be sorted.
5: You can now not only see, but also filter users based on geography in Analytics.
Sign in to the platform and test out these new features!