Ask and you shall receive. We’re excited to announce the deployment of our most requested feature to date. That’s right, the Abandoned Cart email service is finally here!
You’ve been asking and for good reason. Cart abandonment rates are high in the travel industry, with 81.7% of travelers adding a product to an online cart but never paying for it.
Imagine if you could capture just a fraction of that lost revenue. We’ve found that by implementing an abandoned cart recovery solution, most carriers would see significant gains in revenue. Specifically, low-cost carriers would see 2-4% annual revenue gains, while full-service carriers would see revenue gains of around 0.5%.
That’s why we’ve streamlined the process of building and sending cart abandonment lists and emails using MailChimp.
You can automatically send an email reminder when a subscriber leaves a cart. The act of abandoning a cart serves as a trigger, which prompts a user to land in a list in Mailchimp. As shown above, you can configure the integration to send the data of your choosing.
Once the users land in the MailChimp list, they will be sent an email reminder to complete their purchase via an automated campaign.
When you set up the integration, the process runs on its own. Emails will automatically be sent when users don’t complete their booking.
In the very near future we’ll be adding support for additional email service providers such as MagNews, SendGrid and Emarsys.
To learn about how to set up our new feature in more detail, consult our knowledge base or drop us a line. We’re happy to help out.
Request access to our abandoned cart feature, complete those purchases and watch your bookings and revenue grow!